Oil companies advertise their green credentials. Billionaires orchestrate ‘grassroots’ political movements. Organic food is grown on vast industrial farms. Public spending cuts that target the poor are billed as progressive. To Eliane Glaser, these are all signs of the maddeningly surreal gap between appearance and reality in modern life. In her book Get Real: How to Tell it Like it Is in a World of Illusions, Eliane describes how PR and marketing have helped to create a looking-glass world in which reality is spun and vested interests appear in disguise.