The Reputation Game
David Waller, Rupert Younger
We are all playing the Reputation Game, whether or not we know it. In the prevailing climate of social media, acquiring the reputation you desire, and avoiding the one you don’t, could be a matter of life or death. Global consultants David Waller and Rupert Younger reveal the key mechanisms that make and break our reputations. They illustrate with case studies of international figures such as Putin and Pope Frances, and interviews with the famous and the infamous alike, from Hilary Mantel to Jay Z to Bernie Madoff.
David Waller is a partner in a global consulting firm executing strategic communications programmes for international companies, financial institutions and governments. He is the author of a number of business and history books.
Rupert Younger is founder director of the University of Oxford\\\'s Centre for Corporate Reputation. He is also co-founder of the Finsbury Group, the global strategic communications firm headquartered in London.